I'm not a follower myself but just seen this on Instagram. Can't believe over 150,000 people follow us on that platform. Where are they when we're playing on a cold wet Tuesday night in Stoke?
The Daryl Dike effect. Not just that though. We’ve been topping engagement charts and all that stuff for a couple of years due to the great content our team put out. Relative to our size of course (both club and media team).
rather than 'how come we have so many?'; my question is that despite the Dike effect and the top quality stuff our media team put out - why are we so far down that table. Our following is closer to our budget position than it is to our performance.