The Data-led Approach and GDPR

According the BBC https://www.bbc.co.uk/news/uk-wales-58873132 legal action is being threatened for the usage of players personal data without their consent.

Wonder if this spells the end of Money Ball being value for money?

 

I can't begin to imagine how much data is swirling around in @JLWBigLil's head. This could cost him a fortune!

 

Shouldn’t do, he’s quite clear they have no issues the clubs using the data, the concern is they believe it is being sold to others like the gambling and gaming industry.

https://www.bbc.co.uk/sport/football/53557706

 

I read it as though it said they could use the data, but the players should receive remuneration for it. It means that data analyst companies will pass this cost on to the clubs.

"If the group pursues legal action and is successful, it could lead to a radical change of a multi-billion pound industry behind professional sport that trades on players' information."

"This will be significant change if the precedent is set throughout football and how data is used throughout sport in general," he said.

"It will change significantly how that data is being used and how it's going to be rewarded."

 

I'm not entirely sure that the BBC piece is correct. GDPR article 4 is the definitions of terms, and A4 (4) defines profiling as the automated processing of data including for performance monitoring. The big issue for me would be the one about informed consent. It depends where the data is obtained from and how the contracts are worded. If the data is supplied by the clubs, and consent is given through the players contracts with their clubs, then the players are likely to lose - and without this data and analysis, how many players would miss out on the big moves that many of the hidden gems have had?

 

I read the first article as you described, the one I posted I read as saying they have no issues with clubs having it


Dunlop added: "We have no issue with football clubs using the data, nor do the players involved in this case”

"Our issue is where data goes thereafter. We believe it goes into betting companies, gaming companies."

 

Sorry, it was still early and I didn't even see you'd posted a different link. Might just be getting the gambling industry, EA Sports and Football Manager to pay for it then.

 

If that the case I agree with the players.