To be fair, why not? Why can't I be the target audience, why does it have to be aimed at kids in London?
It's a Youtube series aimed at kids. (Not just kids in London). It's very obviously aimed at kids by the graphics style, interview style, format, and platform. Kids consume a lot of their media these days on Youtube, and a lot of it is by people with the same mannerisms as this presenter. They do enough Interviews aimed at you and me in the normal press conferences. That's not to say you can't watch it, but I don't think it's fair to want all media coming out of the world cup to be aimed at yourself.
That’s very clearly not what I said or meant, but fair enough. I hope you can at least see my point, even if you want to take the piss.