'Cos their matches will get the most viewers: like it or not they do still have a largish support worldwide.
Exactly right, it’s all based on likely viewing figures so no matter it be Leeds,Newcastle,Sunderland, etc....whichever the bigger club in the Championship in terms of fan base will get the most SkyTV games . Sky’s business model is based on customer numbers and viewing figures so they are going to show the more well supported clubs every time.