So after failing dreadfully to 'seize the moment', Barnsley fc wait until late november to introduce our first discounted game. Possibly a cold north wind blowing, possibly peeing it down. It's also on sky. So the theory being that the club know full well under the circumstances that many will be put off from parting with their 15 quid (incidentally around the figure they should be paying had pricing naturally followed inflation (without the introduction of sky sports). Therefore the likelihood is that there will not be a spectacular response to this offer, thus giving the club the excuse they are looking for. The moment should be now. Don't forget folks this is a conspiracy theory, i heard it on youtube so it must have credability.