Its how most the big stores make their money these days. They all have tie ups with various insurance firms. Only need 10 claims these days to push 100k of turn over...
Tackle finder on Agnes Road has a load of second hand gear plus new stock as well. He buys job lots from ebay and sell them separately, I've had some really good bargains off him over the years he's had the shop. Well worth popping in to see what he's got in plus his bait is cheap. You can also order your bait via his face book page.