Not all kids are the same mate. My lads 11 and would wear it cause its got the Barnsley badge on it and its the same as what the players wear, he wouldn't care who manufactures it.
They are also a main supplier for Rugby League and hardly an unknown brand like some are suggesting and above all they are a UK company.
They’re not mate I get that, but a lot are. They want the big name brands. It does devalue the image of the club in my opinion. Like others have said mind, who cares if we’re winning?