[Official Site] ATHLETIC BREWING JOINS UP WITH BARNSLEY FC

Discussion in 'Bulletin Board' started by Newsbot, Apr 14, 2022.

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  1. Newsbot

    Newsbot Well-Known Member

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    ATHLETIC BREWING JOINS UP WITH BARNSLEY FC
    Commercial

    We are delighted to announce an exciting commercial partnership with one of the leading manufacturers of alcohol-free craft beer.

    Continue reading on the official site...
     
    Newsbot, Apr 14, 2022
    #1
    NorthernDreamer likes this.
  2. thetykester

    thetykester Well-Known Member

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    Woha, what is this evil wizardry?
     
    thetykester, Apr 14, 2022
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  3. dreamboy3000

    dreamboy3000 Well-Known Member

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    Well done club. Beer without the hangover, offering more consumer choice and shows that even with relegation on the way we can still attract businesses.
     
    dreamboy3000, Apr 14, 2022
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  4. Jimmy viz

    Jimmy viz Well-Known Member

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    Like wanking without coming.
     
    Jimmy viz, Apr 14, 2022
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  5. SuperTyke

    SuperTyke Well-Known Member

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    Kamikaze lager
     
    SuperTyke, Apr 14, 2022
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  6. OxR

    OxRed Well-Known Member

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    I assume you’re not taking the Atlantic but it’s great that you’re embracing the positive aspect of this.
     
    OxRed, Apr 14, 2022
    #6
  7. Til

    Tilertoes Well-Known Member

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    They'll be able to retire on that half a keg they're going to sell
     
    Tilertoes, Apr 14, 2022
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  8. Barnsley Chopin

    Barnsley Chopin Well-Known Member

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    Fck me, I need more % to keep watching barnsley!
     
    Barnsley Chopin, Apr 14, 2022
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  9. Loko the Tyke

    Loko the Tyke Administrator Staff Member Admin

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    Better than having a can of coke. Cracking drink is this.

    They’re dominating the Alcohol Free market in the US - who are way behind us on this trend - with us way behind continental Europe.

    More and more people turning to alcohol free. We’ve sold nearly two million of our Punk AF in the last 12 months through supermarkets. I heard of five years ago.

    Not quite sure what Athletic Brewing Co get out of it but they have won some major supermarket listings recently so all exposure is good exposure. Clever by the club to bring in a commercial deal outside of the big beer tender. Wine and spirits next please with cans of Nice all over the concourses for the former.
     
    Loko the Tyke, Apr 14, 2022
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  10. Dub-Tyke

    Dub-Tyke Well-Known Member

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    Cans of Nice…. They are a real money spinner! Majority of buyers will surely drink more than one, as it’s a good wine when chilled. I know the idea is to have one instead of opening a full bottle, but most folk I know end up cracking open at least 2 cans of it anyway

    And yeah, NA ale is far better than coke etc. it’s a good move by the club. You’ve got to consider how many people actually drive to the games, so cannot drink ale.

    Just need the staff to serve it now!
     
    Dub-Tyke, Apr 15, 2022
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  11. Che

    Chef Tyke Well-Known Member

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    I bought some of this last year when I had a brief spell alcohol free. Thought it was pretty rank.
     
    Chef Tyke, Apr 15, 2022
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  12. Redhelen

    Redhelen Well-Known Member

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    I'd sooner have a greater choice of soft drinks rather than non alcoholic drinks personally, but good luck with it BFC.
     
    Redhelen, Apr 15, 2022
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  13. pompey_red

    pompey_red Well-Known Member

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    same here. I’m not craft ale fan and if I’m driving would rather have a soft drink.

    All credit to the club though, there’s loads who do like NA beer, it’s probably the trending market Loko? anything to offer a choice is welcomed.
     
    Last edited: Apr 15, 2022
    pompey_red, Apr 15, 2022
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  14. Arc

    Archerfield Well-Known Member

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    Maybe this is the start of the owners using their global connections to boost the commercial revenue stream for the club.
     
    Archerfield, Apr 15, 2022
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  15. Merde Tete

    Merde Tete Well-Known Member

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    That must have been a bad afternoon.
     
    Merde Tete, Apr 15, 2022
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  16. troff

    troff Well-Known Member

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    I can see the alcohol free market growing but off topic slightly, can anyone explain the point of alcohol free spirits designed to water down with coke, lemonade or tonic?

    Saw that alcohol free Gordon’s - apparently ideal with tonic. If you wanted an alcohol free gin and tonic then surely you’d be just as well just having a tonic?

    Each to their own I guess.
     
    troff, Apr 15, 2022
    #16
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  17. North Yorks Red

    North Yorks Red Well-Known Member

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    a bit like our attack, to all appearances they are there, just not allowed far enough up the pitch to achieve owt!
     
    North Yorks Red, Apr 15, 2022
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  18. North Yorks Red

    North Yorks Red Well-Known Member

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    I'm with you Helen tbh, can't think of any beer I'd rather drink than a soft drink, if the alcohol is missing
     
    North Yorks Red, Apr 15, 2022
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  19. Mrs

    MrsHallsToffeerolls Well-Known Member

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    Lance Armstrong an investor in this company according to wiki, travelling some miles this aint it or is it made over here. Looks like a Conway job this.
     
    MrsHallsToffeerolls, Apr 15, 2022
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  20. Sopwith Camel

    Sopwith Camel Well-Known Member

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    Fancy tins.
     
    Sopwith Camel, Apr 15, 2022
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