It’s a drip drip classical method of gradually separating the idea of Barnsley FC being associated with ‘Oakwell’ you’ll see less and less mentions of Oakwell as time goes on. in my opinion
Do those dissenters also repeat it all the time to make it feel bigger than it is, and are they people who have ever bought a programme? No issue with part of your offer not being liked by customers if they’re not buying it anyway. In beer terms it would be like bringing out some 10% stout, aged in wooden barrels and blended with the tears of Markus Schopp, only to have all the lager boys kicking off about how bad it is.
They could call it Readers Wives and it still doesn't change the fact that we play at Oakwell. It's just a tiny fart in an ocean of crap at the minute. Bigger picture, people.
Let me fix that for you I like it. But then I work in marketing so maybe I get it more from a professional perspective than an emotional one. I think it’s unique, gives it a magazine feel rather than a standard matchday programme, feels contemporary in a world of sometimes far too stuffy traditions, and I think it’s a fun name to brand. Some of the front cover photography align with the name and the world we live in today. To caveat that though, other than the ones delivered during lockdown on subscription, Idon’t ever buy one. But I never bought a programme either. I would hazard a guess that 98% of the complaints, which lets be honest are probably an incredibly tiny fraction of the supporter base, aren’t programme buyers anyway. Id also guess that without Conway picking up the phone to every owner within 50 miles asking to ground share this wouldn’t have even been a blip on 99.9% of supporters’ radar.
Ok, I've only heard only ever heard one person say they like it and many more say they don't like it. ;-) I've spent plenty of time around branding and business transformations. I've seen many moves back to traditions that resonated with target markets, I've seen plenty of shifts to brand new names and identities. All account for a target market. If your target market largely says it doesn't like it (particularly if without consultation... and lets be fair, any business worth its salt should do considerable research and consultation on such things), then its not a wise idea to stick with it. It's certainly far from unique. Google "grove street" and see how much stuff comes up. Google "Oakwell" however...
How many more though? Like realistically, how many people really have a discussion of the name changing from Be Red to Grove Street? Especially considering some have complained that it's gone from Oakwell Review straight to Grove Street! You're saying 'largely' based on a sample size of your own circle of known supporters that you speak to. As for Grove Street being unique. It is unique to football circles, it is ownable to Barnsley FC, and it's a street many of us have quoted for decades when referencing the football club. You might not like it, others might not like it, but you don't have to double down on everything to prove you're right. You've been in and around branding but I've directly worked on branding for close getting close to two decades. You don't always go out for consultation and not doing so isn't a bad thing.
It's just a name, same as for example "craft beer". Means nothing but targeted at a section of the population to buy it. By the way what is craft beer? Can you can buy it at M&S and Waitrose.
You love doubling down as a phrase, quite amusing ;-) So to conclude. No market research was done. Someone internally changed it on a whim. All the visible evidence apart from yours has not been positive (some a bit neutral). And the name grove street isn't unique to Barnsley, whereas Oakwell is. Meanwhile Man United still call their programme "United Review" which has been in place since the 50's (at least). We'll just add it to the list of agree to disagree items.
Small Annual production of 6 million barrels of beer or less (approximately 3 percent of annual sales). Beer production is attributed to a brewer according to rules of alternating proprietorships. Independent Less than 25 percent of the craft brewery is owned or controlled (or equivalent economic interest) by a beverage alcohol industry member that is not itself a craft brewer. Brewer Has a TTB Brewer’s Notice and makes beer.
Not as amusing as your refusal to ever budge even slightly on an opinion. Like ever. Although I think sighting a lack of market research, and then using a handful of comments on the BBS as your sample size to form your opinion, might be even more amusing Agree to disagree. I'll bow out now.
It's about 8% of the On Trade Beer Market so plenty think it's at least half decent. Although the way this thread is going if four people have said it tastes like it's dragged out of the Thames then that's the opinion we should all go with.
You really got out of bed the wrong side today, didn't you? What's wrong with you? Why can't we simply have a discussion without you having to get personal and petty? We have a difference of opinion about a programme name. That's it. And you have to go down this route, yet again. Seriously. If you can't be civil, just don't bother. My life is genuinely too short for this nonsense.
I quite like the title Grove Street, it's "hip" and I'm not a hipster type. I think whoever thought of it is "on trend".