For me I'd like sky to get on that gravy train and leave football to reset back to income coming from attending matches. Just international matches on free to view telly.
I thought they were heading right way just before Sky with the Big Match on itv on a Sunday dinner. One top flight match every Sunday dinner on terrestrial television. I still think that could be achieved today if the BBC or ITV were willing to axe a few free holidays for Joanna Lumley and Robson Green doing their Judith Charmers routine.